Over the past decade, that goal has come into focus through the lens of the company’s Invincibelle Spirit Campaign for a Cure, which raises money to fund research that combats breast cancer and improves the quality of life those who are fighting the disease.
The campaign reached its $1 million goal just a few months ago, and they did it one dollar at a time through sales of Proven Winners ColorChoice Invincibelle Spirit II pink hydrangeas, and through donations at Pink Day cause marketing events.
“Ten years ago this goal seemed like quite a challenge, but we felt confident we could reach it by partnering with the many independent growers and garden centers we work with across the U.S. and Canada,” said Spring Meadow Nursery owner Dale Deppe. “We also knew that if we were going to ask the people in our industry to join us in this effort, we had to be certain the organization we chose would be good stewards of the money that was raised.”
To that end, Spring Meadow chose to partner with the highest rated breast cancer organization in the U.S. — the Breast Cancer Research Foundation (BCRF). In 2018-19 alone, BCRF will award $63 million in grants to nearly 300 scientists from top universities and medical institutions around the globe. The research grants are made possible by annual individual and ongoing corporate donations, like the Invincibelle Spirit Campaign for a Cure.
This critical funding fuels advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
Having surpassed the initial $1 million fundraising goal, Deppe said Spring Meadow plans to continue supporting BCRF through sales of the hydrangea and other special fundraising events.
For more information about the Breast Cancer Research Foundation, visit bcrf.org.